It all started with a friendship …Barbara Bradley Baekgaard and Patricia R. Miller came upon a colorful idea while traveling together in 1982. Observing a lack of feminine luggage, they decided to create a company (named after Barbara’s mother) to design a line of quilted-cotton luggage, handbags and accessories – and the rest is history!
Vera Bradley has grown into an internationally-recognized lifestyle brand providing a myriad of beautiful solutions to its customers. Vera Bradley is a leading designer of women’s handbags, luggage and travel items, fashion and home accessories and unique gifts. The brand’s innovative designs, iconic patterns and brilliant colors inspire and connect women unlike any other brand.
Vera Bradley offers a multi-channel sales model as well as a focus on a high level of customer engagement and sells products through its own full-line and factory stores; verabradley.com; select department stores; approximately 2,600 specialty retail locations; national accounts; its annual outlet sale in Ft. Wayne, IN; third-party websites; and its wholesale business in Japan.
The Company’s commitment to women includes its dedication to breast cancer research through the Vera Bradley Foundation for Breast Cancer. Visit verabradley.com, and discover how fun it is to be colorful®!
Our Mission, Values, Positioning and Brand Promise:
OUR MISSION IS TO: Bring women together using beauty as their secret language.
THE VALUES TO ACHIEVE THIS MISSION ARE: Empathy, Kindness, Ingenuity, Tenacity, Thoughtfulness and Optimism.
OUR UNIQUE POSITIONING IN THE MARKET: Vera Bradley designs beautiful solutions connecting women to their femininity and each other.
OUR PROMISE: We make her day—by uplifting her senses and helping her solve everyday challenges.